When I think of personal branding the first thing that comes to mind are the NBA’s Detroit Pistons of the late 80s and early 90’s. This was a team that understood and lived out the principals of what a winning personal brand should be. The brand they had was not one that always conveyed a wholesome message, but it was a brand that people knew and there was no mistake about who they where.
The Pistons where known as the Bad Boys of the NBA and didn’t care that everyone hated them. Lead by superstar Isiah Thomas, and the likes of Bill Laimbeer, Dennis Rodman, John Salley, and coach Chuck Daley , gave this team a brand that was unique and unforgettable .
All that mattered to this team was winning and beating the royalty of the NBA at the time, the Boston Celtics and the Los Angeles Lakers and they would do anything to beat these two teams. The Piston understood the core principals of developing a personal brand:
1. Decide who you want to be.
2. Focus your activities and actions on the brand that you are and want the world to see.
3. Be unique.
4. Do not worry about what people think about you.
5. Work hard for your brand.
6. Promote your brand.
7. Stay true to your brand.
Developing your personal brand takes time and should be done with much thought and care, before you showcase it to your network. Make sure your personal brand represents your values and helps you promote your ideas and objectives.